Director of SEO & Content Strategy
Runs the SEO engine that scales content without scaling writers.
Rana has spent 7+ years ranking sites in finance, SaaS, e-commerce, and local services. He joined Omni Path because the model lets him focus on strategy and quality, not on billable hours. The agency model rewards hours; the Omni Path model rewards outcomes.
Rana has ranked sites in finance, SaaS, e-commerce, and local services. He joined Omni Path because the model lets him focus on strategy and quality, not on billable hours. The agency model rewards hours; the Omni Path model rewards outcomes.
He builds content systems that scale: first-draft AI for the 80%, Surfer tuning for semantic enrichment, senior human editors for the strategic 20%. The result is 2-16 blog posts per client per month without scaling writers.
His work on the agency side also powers our white-label SEO — 40+ agency partners resell our work to their clients at 60-70% margin. Same content engine, different logo.
His system runs on three layers. Layer one is AI-first drafts at scale — every article starts with a model, not a blank page. Layer two is semantic enrichment with Surfer and other NLP tools, so the writing matches what Google actually rewards. Layer three is a senior human editor who tightens the voice, the claims, and the on-page SEO. The result is 2-16 blog posts per client per month, without scaling writers, without scaling cost, and without the quality drop that usually comes with high-volume content. He is the one to ask if your content is thin, your rankings are flat, or your agency is billing you for drafts an AI should have shipped.
12,000+ keywords ranked in the top 3 is a footprint, not a claim. 50+ content engines built means the system is repeatable — we do not need to invent a new process for every client. The white-label SEO playbook means 40+ agency partners resell the same work at 60-70% margin under their own brand, with content and strategy that wins in any market. What this means for you: the engine that produces these numbers is the engine that ships your work — the same one, the same quality, the same team.
Rana kicks off every engagement with a technical audit, a content audit, and a competitor map. The first 30 days ship the technical fixes and the editorial calendar. Months 2-3 ship the content. Month 4+ ship the links and the compounding wins. He runs the engagement directly — no junior handoffs, no account managers, no rebrand of the work we did last month. If your organic traffic is flat, your content is thin, or your agency is shipping drafts that read like drafts, that is the work he ships every month.
Tell us about your goals. We will match you with the right team and ship the first wins in 30 days.