Director of Paid Media
Manages $5M+ in ad spend to scale SMBs to 5x return.
Saad has spent 7+ years managing paid media across Google, Meta, TikTok, and LinkedIn. He has scaled 30+ SMBs to 5x return on ad spend and has run 8-figure campaigns for agencies. The math is the same at every level — the only difference is budget.
Saad has managed $5M+ in annual ad spend across Google, Meta, TikTok, and LinkedIn. He's scaled 30+ SMBs to 5x return on ad spend and has managed 8-figure campaigns for agencies.
His process: AI generates 20+ creative variations per ad group, automated bid management reallocates spend every 6 hours to the best performers, daily audience expansion pulls in new lookalikes from converting users. The result: campaigns that scale without scaling media buyer hours.
The math works because ad spend is paid by the platform, not by us. Our management fee is the only thing the client pays us — and it's a fraction of what traditional agencies charge. $5M+ in spend managed means $5M+ in learnings that compound across every client we work with.
His process is built for speed and learning. AI generates 20+ creative variations per ad group. Automated bid management reallocates spend every 6 hours to the top performers. Daily audience expansion pulls in new lookalikes from the converters the ads already produced. The result is campaigns that scale without scaling media buyer hours. The math works because ad spend is paid by the platform, not by us. Our management fee is the only thing the client pays Omni Path, and it is a fraction of what traditional agencies charge.
$5M+ in ad spend managed is not a vanity number. It is a footprint of learnings that compound across every client. 30+ SMBs scaled to 5x ROAS is the proof the system works for smaller budgets. 8-figure agency campaigns run is the proof the system works at the top of the market. The wins are returns — measured in revenue, not impressions. What this means for you: the same automation that wins at $50K/mo wins at $5K/mo. You get the same engine, the same learnings, the same bid management, at the price of a small team. And because the bid management runs on a 6-hour cycle, your campaigns never sit idle while the media buyer is in another meeting.
Paid media starts with the offer and the unit economics. If the math does not work, no campaign will save it. Once the offer is set, Saad builds the campaign structure, the creative tests, and the bid management rules. The first 30 days are about data — finding the audiences, the creatives, and the bids that convert. Months 2-3 are about scaling what works and cutting what does not. By month 6, the campaigns are running themselves and the focus is on creative refreshes and new channels.
Tell us about your goals. We will match you with the right team and ship the first wins in 30 days.