A cosmetic dental boutique wins the 'invisible aligners near me' race Real numbers: 1,603 organic clicks over 6 months, 10 ranking keywords, a top keyword at 511 clicks. Compounding traffic from intent-mapped landing pages, technical SEO, and 100+ business listings.
This local seo client in ANZ came to us stuck below page 2 for the searches that actually book patients. Branded visibility was fine. Commercial visibility was the leak.
Average position across the highest-value queries was deep in the teens — page 2 territory, where 95% of searchers never scroll. Multi-location signals were inconsistent, the location pages were thin, and the technical foundation was built to look pretty, not to win.
We started with a 3-week technical rebuild: crawlable architecture, schema markup, NAP consistency across the regional footprint, and a content model where each service and each location got its own canonical landing page. Then we shipped — service pages rebuilt from scratch, supporting informational content, and a 6-month editorial calendar.
The strategy was intent-mapped, not volume-mapped. Every page targets the searches real people use when they're ready to book. The work compounds: rankings stabilize, topical authority deepens, and cost-per-lead drops as the keyword footprint widens.
Monthly trajectory over the engagement window. Source: Google Search Console. We track the primary commercial metric, not vanity traffic.
The highest-value queries driving commercial clicks. Branded and local-intent searches are the bread and butter — these are the people who book.
| Keyword | Clicks | Impr. | CTR | Avg. pos. | Est. leads |
|---|---|---|---|---|---|
| the fine tooth company | 511 | 1,920 | 26.61% | 1.99 | 0.0 |
| fine tooth company | 447 | 1,530 | 29.22% | 1.72 | 0.0 |
| fine tooth company croydon | 195 | 674 | 28.93% | 1.44 | 0.0 |
| dentist croydon | 112 | 21,033 | 0.53% | 13.51 | 0.0 |
| flexible dentures | 76 | 272,585 | 0.03% | 29.32 | 0.0 |
| the fine tooth company croydon | 66 | 227 | 29.07% | 1.23 | 0.0 |
“We stopped guessing which SEO agency to hire. The reporting tells us exactly what's working, and the patient enquiries are real — not vanity traffic.”— Practice Manager, Cosmetic Dental Boutique — ANZ
The numbers below are from Google Search Console over the engagement window. Same content live, same team running the work. The compounding part: the gains stack. Every quarter the footprint widens, the topical authority deepens, and the cost per acquired lead drops.
This is what an SEO engine looks like when it's built to win — not one good month, but 18 months of compounding traffic, leads, and authority. That's the deliverable.
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